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Huffy Bicycles on eBay
Facts About Huffy Bicycles
Founded | 1882 |
Country of Origin | USA |
Headquarters | Centerville, Ohio USA |
Type | Subsidiary |
Parent | Russell Athletics (a subsidiary of Berkshire Hathaway) |
Core Products | Bicycle, basketball systems |
Special Feature | Wide range of models for children and adults |
Website | http://www.huffy.com/ |
Introduction
Huffy is the bicycle you'd want to own for yourself and your family if you're not into competitive cycling sports.
History of Huffy Bicycles
The founder, George P. Huffman, bought the Davis Sewing Machine Company in 1887, then converted the factory to manufacture bicycles seven years later. The first models were sold under the "Dayton" brand and the name "Huffy" first appeared with the Huffy Convertible, a children's bike which was a revolutionary innovation with training wheels and footsteps. After this, all models carried the Huffy brand.
Going Mass Production
Huffy was mass-market, consumer-driven. There were the Huffy Radio Bicycle which had a radio in its frame, a 10-speed road bike called the Scout, the Dragster which was a wheelie bike, and a BMX bike, the Sigma.
Huffy went on an expansion spree acquiring companies for baby products, an inventory service, garden products, and even Raleigh Bicycle USA. The objective was to put together a wide range of products for mass retailers like Kmart, as well as on some online stores such as Competitive Cyclist and eBay. The attempt met with success and made the Huffy Corporation almost one of the Fortune 500 companies.
Marketing Activities
True to its role as a mass marketer, Huffy Bicycles invested heavily in marketing activities. Athletes riding bicycles built by Serrota but carrying the Huffy name won gold, silver, and bronze medals at the Summer Olympics in 1984 and 1988.
Did you know...?
Did you know that Huffy Bicycles has made all of their product manuals available for download on their website?
This comes in handy if you've lost your manual and need to find out more about the function of a particular feature or learn how to replace a part. It's this sort of attention to detail that has made Huffy such a celebrated name in the bicycle industry!
The company set up a technical development center to research and develop the next-generation carbon fiber bikes and sponsored world-class cyclists to ride under its brand. It invested $500,000 to make Huffy appointed as the official bicycle of the 1996 World Cycling Championships.
During the late 90's Huffy's main business was making low-price (should I say low quality?) bicycles for department stores, and it was the largest bicycle manufacturer in the world (or at least outside of China)!
With Huffy's success came the competition - from mass-market bicycles manufactured in Mexico and China: they forced the company to close down its US factories and move its production to China. Ironically, in July 2001, when Schwinn bicycles was going bankrupt, the low-end bicycles maker Huffy was set to buy one of the world-class, better-known manufacturers of quality bicycles. Eventually Huffy dropped out of the bidding.
Internal problems eventually resulted in the company being acquired by Russell Brands LLC. The company, which makes sports equipment such as Spalding and Brooks, is now a wholly-owned subsidiary of Warren Buffet's Berkshire Hathaway group.
Categories of Huffy Bicycles
The different categories of Huffy bicycles cater to adults and children who want to own bikes for ordinary, every day, non-competitive uses. Many of the models are developed for children although there are Huffy bikes for adults who engage in biking more for the fun of it.
Mountain
Little Kids | Little Boys; Little Girls |
Boys/Girls | All Rides, Bikes, Scooters, Tricycles, Xtreme Rides |
Kids | Disney, Marvel, Green Machine, Hi-Low Trike |
Men's/Women's | All Rides, Mountain Bikes, Cruisers |
Men's | Panama Jack, BMX Freestyle |
Huffy Bicycles Trivia
Among the products that Huffy developed during its expansion was the Hydra-Rib basketball system which the National Basketball Association uses today. Russell Athletics, of which Huffy Bicycles is now a part, is the largest supplier of athletic uniforms in the USA. It is also the owner of Spalding balls and accessories, Brooks shoes and clothing as well as Bike athletic supporters.
Further Reading
If you are interested to know more about the history of the Huffy Company, and about Huffy's vintage bicycles, you are invited to visit this link.
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